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My speaking gig with Midwest Energy Association
Today I spoke to 150 marketers, directors, managers and linemen at the Midwest Energy Association’s Annual Operations Conference at Iowa State University. Titled “When Generations Collide,” my...
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Post-Millenials and their Parents
YP: What is the one thing that brands need to know when thinking about the post-Millennial generation as consumers? LS: That they will seek their parents input, seemingly forever and without...
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